A Business Plan For a Startup Company in Semiconductor Imaging Chip Product Industry
Executive Summery
Semiconductor Image sensor chip products have a huge customer base with annual global sale of over 4 billion unites in 2011. The global market in this industry continuously kept growing with a two digit growth rate every year. CMOS image chip has very broad applications including cellphone camera, multimedia, automotive, linear scan, digital camera, security control, PC video conferencing, medical equipment, as well as game and toys. Large market size and diversified applications make the CMOS image industry a good choice for new entrant. With our advanced technology on low power and high speed design, our new company will differentiate ourselves from others and capture a portion of the shares on the big pie in this industry. We plan to raise $6 millions VC fund to support the development of the product and the company for three years. Our mission is to build application orientated CIS design house and to deliver our customer with a low cost high performance CIS products. We are targeting to reach the investment break even point within three years and aiming to go public after five years of development.
Product definition
Limited by the process technology, our Initial product is targeting the most popular middle range image sensor chip for middle an low end phone application. Our future product wil be extended to high end image chip as well as other applications
Business goal and objectives
Our short time goal for our business is to deliver our first successful product in 1.5years. Our product developing plan will be categorized into three phases. The milestone will be set at 8 month for taping pout first design, 12 months to tape out quasi-product design and within 18 months, submit out full production chip for mass production.
Our long term business goal is to enter mainstream CIS market and become a one of the major player in this industry. In addition, we will extend the CIS application into more other areas. On the financial front, we are aiming to achieve the financial break even point within three years. We ultimate target is to reach a level for going public after five years of product and business development.
Marketing Plan and Financial analysis:
Based on our marketing and financial analysis, even with a very conservative projection, we plan to penetrate one percent (1%) of the total market share in the second year and extend our market penetration by three percent 3% in the third year. We will be able to reach the investment balance point within three years.
The Study Plan
In the capstone study, I plan to investigate this project and make the proposal a more realistic business plan. I will add more info for market analysis and SWOT analysis, so as to identify our position and develop right strategy in the highly competitive market. We will develop our practical business strategy to ensure the success of our business and product in the challenging business field.
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